Founder and President

Kristyn is President of Soap Creek Entertainment (SCE) and spearheads talent booking and consulting. She has been instrumental in curating standout performances and producing unforgettable events for iconic venues, festivals, brands, and other high-caliber experiences across the U.S. From one-off shows to national tours, Las Vegas residencies, and more, she has collaborated with countless chart-topping performers, including Post Malone, Lizzo, Billie Eilish, Drake, Kacey Musgraves, Chris Stapleton, Adam Sandler, Amy Schumer, Bill Burr, and many others.

Currently, Kristyn oversees an exclusive deal with Stable Hall, a premier venue in the historic Pearl District in San Antonio, and other key partnerships such as The Fontainebleau Las Vegas, The Far Out (Austin), and more. She also advises and consults clients on developing comprehensive strategic plans encompassing marketing, ticketing, guest and artist experience, and more, to drive growth in the highly dynamic live touring industry.

Prior to founding SCE, Kristyn spent nearly two decades as a lead Talent Buyer at C3 Presents, a subsidiary of Live Nation, the world’s largest concert promoter with an annual revenue exceeding $20 billion. During her tenure, she curated thousands of shows featuring both top-tier and emerging touring artists across major arenas, clubs, and theaters such as the former Frank Erwin Center, The Chelsea at The Cosmopolitan of Las Vegas, The Amphitheater at Circuit of the Americas, The Frost Bank Center, Stubb's, Emo's Austin, The Faena Miami, The Hamilton D.C and many more.

In 2017, Kristyn executive-produced the "Harvey Can't Mess with Texas" benefit concert at the Frank Erwin Center, pulling a team together in less than two weeks to raise over $2 million for Hurricane Harvey relief. The televised event, which drew an in-person audience of over 10,000, featured performances by industry legends Willie Nelson, James Taylor, Paul Simon, Leon Bridges, and many more, alongside notable appearances by Matthew McConaughey, Luke Wilson, and Renee Zellweger.

Kristyn is also a respected figure in the Austin music community, having served as the Board President of the Austin Music Foundation (AMF), where she championed mentorship, education, and networking opportunities for up-and-coming artists and music professionals. Her contributions earned her the Austin Under 40 Award for Arts & Entertainment in 2020, recognizing her community impact and outstanding achievements in the entertainment field.

A fourth-generation Austinite, Kristyn is deeply connected to her roots. She is the proud co-owner of El Patio, a beloved Tex-Mex institution founded by her grandparents in 1954.

Founder

Nick Shuley has over 25 years of experience with high profile brands, athletes, musicians, experiences, and events. He currently serves as President of the Austin Music Movement, Program Director of ALL ATX (501c3) and Chairman of the Board of Music Makes Austin. The Austin Music Movement, ALL ATX and Music Makes Austin are the keystones of Gary Keller's efforts to stabilize, protect, sustain and grow the Music Capital of the World — Austin, Texas.

In addition to Nick’s music efforts, he recently founded Clark Field Collective, the main Name, Image, and Likeness entity for University of Texas at Austin athletes, as well as helping to facilitate the formation of the Texas One Fund, the Name, Image and Likeness nonprofit for the University of Texas at Austin. Nick also serves as the personal marketing advisor to Bo Jackson.

Not surprisingly, Nick’s background is focused on music, sports, B2B, and B2C marketing with a focus on Interactive Marketing. He previously served as the Senior Director of Marketing at Austin-based Capital Sports & Entertainment leading the marketing efforts for several sport brands, including RadioShack Nissan Trek Cycling Team, Bontrager Cycling Team, Mellow Johnny's Bike Shop, Bo Jackson, and Lance Armstrong. While working with the cycling teams, he built both online audiences and brands into the biggest within their respective sport’s category. Nick was also co-lead for Capital Sports & Entertainment on the acquisition and management of sponsors, as well as creation and management of sponsor activations and their executions. During this period, he was the lead hip-hop manager at C3 Presents in Austin, managing acts signed by Justin Timberlake, Outkast, and Lil Wayne. Yay Prior to being promoted to Director of Marketing, he was the Digital & Interactive Marketing Manager at Capital Sports & Entertainment, a position he also held at C3 Presents and nFusion.