Founder and President

Kristyn Ciani is a veteran entertainment executive and Co-Founder of Soap Creek Entertainment (SCE), a leading live event and talent consultancy. With over two decades of industry experience, she architects high-impact productions and spearheads strategic initiatives for top-tier venues, festivals, brands, and cultural institutions nationwide. From national tours and Las Vegas residencies to luxury brand activations and benefit concerts, she has produced marquee experiences with some of the world’s most celebrated artists and comedians.

Before launching SCE, Kristyn built a 16-year career at C3 Presents (a Live Nation company), where she helped shape talent strategy and large-scale event programming across major U.S. venues. She oversaw hundreds of shows annually—from club-level events to high-profile theaters and arenas—including The Cosmopolitan of Las Vegas, The Frank Erwin Center, The Frost Bank Center, and the Amphitheater at Circuit of the Americas. She co-produced Landmark Festival, the first and only publicly ticketed concert on the National Mall, which saw over 50K attendees over two days. In 2017, she executive-produced Texas’s largest Hurricane Harvey benefit concert, raising over $2 million through a televised event featuring Willie Nelson, Paul Simon, Matthew McConaughey, and many more.

Through SCE, she now leads strategic initiatives, negotiates high-stakes deals, and advises clients on revenue-driving programming, partnerships, and brand visibility across the live entertainment landscape.

A fourth-generation Austinite, Kristyn is deeply connected to her roots. She is the proud co-owner of El Patio, a beloved Tex-Mex institution founded by her grandparents in 1954.

Founder

Nick Shuley has over 25 years of experience with high profile brands, athletes, musicians, experiences, and events. He currently serves as President of the Austin Music Movement, Program Director of ALL ATX (501c3) and Chairman of the Board of Music Makes Austin. The Austin Music Movement, ALL ATX and Music Makes Austin are the keystones of Gary Keller's efforts to stabilize, protect, sustain and grow the Music Capital of the World — Austin, Texas.

In addition to Nick’s music efforts, he recently founded Clark Field Collective, the main Name, Image, and Likeness entity for University of Texas at Austin athletes, as well as helping to facilitate the formation of the Texas One Fund, the Name, Image and Likeness nonprofit for the University of Texas at Austin. Nick also serves as the personal marketing advisor to Bo Jackson.

Not surprisingly, Nick’s background is focused on music, sports, B2B, and B2C marketing with a focus on Interactive Marketing. He previously served as the Senior Director of Marketing at Austin-based Capital Sports & Entertainment leading the marketing efforts for several sport brands, including RadioShack Nissan Trek Cycling Team, Bontrager Cycling Team, Mellow Johnny's Bike Shop, Bo Jackson, and Lance Armstrong. While working with the cycling teams, he built both online audiences and brands into the biggest within their respective sport’s category. Nick was also co-lead for Capital Sports & Entertainment on the acquisition and management of sponsors, as well as creation and management of sponsor activations and their executions. During this period, he was the lead hip-hop manager at C3 Presents in Austin, managing acts signed by Justin Timberlake, Outkast, and Lil Wayne. Yay Prior to being promoted to Director of Marketing, he was the Digital & Interactive Marketing Manager at Capital Sports & Entertainment, a position he also held at C3 Presents and nFusion.