Founder

Prior to founding Soap Creek, Kristyn Ciani worked for global concert promoter C3 Presents (a Live Nation company) for nearly 16 years. She has booked thousands of shows with national and international artists at venues around the country including The Frank Erwin Center, Germania Insurance Amphitheater at Circuit of the Americas, Stubb’s BBQ, Emo’s Austin, AT&T Center, The Chelsea at The Cosmopolitan of Las Vegas, The Faena Hotel Miami, and more.

Kristyn curated and executive produced the "Harvey Can't Mess with Texas" benefit for over 10,000 people at The Frank Erwin Center where the team raised 2M dollars for Hurricane Harvey relief efforts (talent included Willie Nelson, James Taylor, Paul Simon, Leon Bridges, Bonnie Raitt, Lyle Lovett, Matthew McConaughey, Luke Wilson, Renee Zellweger and more). Outside of her work as a promoter, Kristyn served as Board President of the Austin Music Foundation (AMF), where she helped provide education, mentorship, and networking opportunities for emerging artists and music industry professionals, and today continues her work with AMF as an advisory council member. In 2020, she received an Austin Under 40 award in recognition of her community impact and outstanding work in her field. Kristyn is also co-owner of El Patio Restaurant (est. 1954) and has worked on several documentary films as a music supervisor.

Founder

Nick Shuley has over 25 years of experience with high profile brands, athletes, musicians, experiences, and events. He currently serves as President of the Austin Music Movement, Program Director of ALL ATX (501c3) and Chairman of the Board of Music Makes Austin. The Austin Music Movement, ALL ATX and Music Makes Austin are the keystones of Gary Keller's efforts to stabilize, protect, sustain and grow the Music Capital of the World — Austin, Texas.

In addition to Nick’s music efforts, he recently founded Clark Field Collective, the main Name, Image, and Likeness entity for University of Texas at Austin athletes, as well as helping to facilitate the formation of the Texas One Fund, the Name, Image and Likeness nonprofit for the University of Texas at Austin. Nick also serves as the personal marketing advisor to Bo Jackson.

Not surprisingly, Nick’s background is focused on music, sports, B2B, and B2C marketing with a focus on Interactive Marketing. He previously served as the Senior Director of Marketing at Austin-based Capital Sports & Entertainment leading the marketing efforts for several sport brands, including RadioShack Nissan Trek Cycling Team, Bontrager Cycling Team, Mellow Johnny's Bike Shop, Bo Jackson, and Lance Armstrong. While working with the cycling teams, he built both online audiences and brands into the biggest within their respective sport’s category. Nick was also co-lead for Capital Sports & Entertainment on the acquisition and management of sponsors, as well as creation and management of sponsor activations and their executions. During this period, he was the lead hip-hop manager at C3 Presents in Austin, managing acts signed by Justin Timberlake, Outkast, and Lil Wayne. Yay Prior to being promoted to Director of Marketing, he was the Digital & Interactive Marketing Manager at Capital Sports & Entertainment, a position he also held at C3 Presents and nFusion.